The problem is almost never the logo.
What is missing is the system.
Branding and visual identity studio in Brussels
A logo drawn five years ago, colours that shift from one medium to the next, a website that looks nothing like the Instagram account. The client sees one thing only. A company smaller than it is.
HUMANO is an art direction studio in Brussels. We build complete visual systems for Belgian and international SMEs. Art direction stays human. Artificial intelligence is there to explore more routes and to produce faster, never to decide in your place.
Three ways to exist
Be recognisable.
A complete visual system, built to last ten years. You become identifiable even when the logo is absent.
Be present.
Eight to twelve pieces a month, directed, never repeated. A presence that looks like the brand, not like a template.
Be wanted.
The image that creates desire before the first word. Campaigns and fashion films directed by the eye.
Black carries.White breathes.Red decides.
Two voices are enough, the third typeface is always one too many.
The work speaks.
They lived it
Client review · Google« La communication a été fluide et les délais ont été respectés. Les templates sont pratiques à utiliser et m'offrent une bonne base pour harmoniser mon identité visuelle. Merci de tout cœur pour ce travail. Je referai appel pour la suite. »
The communication was smooth and the deadlines were met. The templates are practical to use and give me a solid base to harmonise my visual identity. Thank you so much for this work. I will call on them again for what comes next.
Camilla PetitCiPiCROMIE, image consulting in Brussels
Read the review on Google
Client review · Google« Sergio nous a aidé à modifier la décoration de notre agence en réorganisant l'agencement de nos meubles de bureau et en y ajoutant des accessoires décoratifs qui donnent un vrai coup de boost à nos bureaux. Ensemble, nous avons également créé de nouveaux posters à afficher dans nos locaux. L'agence est bien plus accueillante pour nos clients à présent. Nous le recommandons à 100% ! »
Sergio helped us rework the decor of our agency by rearranging the layout of our office furniture and adding decorative pieces that give our offices a real lift. Together we also created new posters to display on our premises. The agency is far more welcoming for our clients now. We recommend him 100%!
Damien HavelangeProxi Finances, credit brokerage in Brussels and Luxembourg
Read the review on Google
An idea. A fantasy. Humano made it real.
Giovanni Raimo · Founder · AN:88
You speak directly with the art director. From the first reading to delivery.
AI speeds things up. The human decides. Twenty routes in an hour, one passes the selection.
AI Creative Studio · Belgium
A brand does not stop at the screen.
Same method. Same eye. Same system. Applied to the place.
For a restaurant, an aesthetic clinic or a showroom, the space is the brand's first medium, long before the website. Whoever pushes the door must recognise the brand they saw online.
Talk about it on WhatsAppThe sectors
Every sector has its codes and its traps.
We work on branding for restaurants, aesthetic clinics, veterinary practices, retail and ambitious SMEs. In Brussels, in Belgium and in Luxembourg. Restaurant branding is not built like a clinic identity. We start from your real clients and the materials you actually use.
Build a brand
that commands attention.
A complete visual system, built to last.
START MY PROJECTINVESTMENT · ONE SHOT
3.500€
Excl. Belgian VAT · Delivery 3 to 5 weeks
- Clear identityLogo, guidelines, a complete visual system.
- Art directionA human eye on every choice.
- Showcase website includedThe identity online, five pages.
For brands ready to structure their image seriously.