HUMANO · BRUSSELS
premium visual identity · Last

For ambitious SMEsDesigned to last ten years

Complete and lasting visual identities for ambitious SMEs in Brussels. Logo, typography, palette, usage guidelines and website included. System designed to last ten years.

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Case · AN:88
leather goods · Brussels
The test bench · case AN:88

An identity that lasts ten years.

A lasting system is a mark that survives every format. Here is the AN:88 identity: the mark, the image, the type, and the proof it holds from favicon to poster.

Case · AN:88AN:88
01 · The mark
The monogram, built to stay legible when small. To be integrated from Sanity.
AN:88
02 · Photography
Leather goods, warm light, real material. The image that anchors the lasting universe.
AN:88 monogram engraved into a raw textured surface in black and white, premium visual identity built to last ten years · HUMANO
03 · The mark
The same form, from favicon to poster. It never distorts.
AN:88
At every size
04 · Invariance
The same mark holds from favicon to poster. Contexts to be produced for the demonstration.
AN:88favicon
AN:88card
AN:88storefront
AN:88poster
€3,500
Premium visual identity · complete system · from
The method · 05 steps

Building a base that does not move.

Step 01·05
Existing Audit
Critical reading of what exists. Strengths and weaknesses of the current logo, consistency across touchpoints, real perception versus desired perception. An honest starting point.
Step 02·05
Brand Strategy
Defining the visual positioning. Target, market, competition, sector codes. Identifying what will make the brand recognisable without being generic.
Step 03·05
System Build
Main logo and two variants. Primary and secondary typography. Colour palette with usage rationale. Complementary graphic signs. The system holds together.
Step 04·05
Complete Application
Five-page showcase site included. Instagram and LinkedIn templates. Business card and email signature. Everything delivered ready to use.
Step 05·05
Guidelines and Support
Reference document for future productions. Thirty days of support to fine-tune the first real uses.
Who it is for
SMEs that already have a solid product and want their image to stop costing them prospects
Founders who want to invest once to build a visual foundation that lasts
Brands in structuring phase · from first funding round to commercial consolidation
Businesses that don't want to redo their logo every two years to follow trends
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